There goes my future monetization strategy. I kept seeing all these post about how Substack was the next great frontier to building your audience and monetization. On the surface it makes sense, write about stuff that people want to read about, make it interesting and then they can follow you for all your future posts.…

I started this project on January 1, 2026 so I could easily track progression throughout the year. It is now January 2, 2026 and I’ve already seen firsthand how some of the things you see on the internet are bullshit (shocking!). Well, I started diving into it around Thanksgiving 2025 when the first IG ad…